منصة دفع باشتراكات رقمية: 4.5 مليون ريال سنويا بتمويل ذاتي
من أمستردام: قصة بناء منصة دفع اشتراكات رقمية بعلامة بيضاء بتمويل ذاتي
قصة نجاح لشركة ناشئة في أمستردام، تمكنت من بناء منصة دفع اشتراكات رقمية بعلامة بيضاء وحققت إيرادات 4.5 مليون ريال سنويا بالتمويل الذاتي
- الموقع
- akurateco.com
- المؤسس
- Vladimir Kuiantsev
مين أنت وايش البzنس اللي بديته؟
اسمي Vladimir Kuiantsev. Managing Partner Netherlands based company Akurateco، payment software provider fintech companies. payment orchestration platform أو white label payment gateway cloud platform فئتين entrepreneurs:
Since launch beginning 2020 growing fast. transactions grow exponentially every month normal platform emerged less two years ago. last month reached 1 million transactions. today Australia only continent no clients. recurring payments 20+ clients every month. average recurring revenue one client about 19 ألف ريال.
headquarters Amsterdam، two regional offices Tel Aviv Lisbon، Research & Development office Kyiv.
قصتك وكيف جاتك الفكرة؟
company very interesting backstory. founders connected payment processing crossed paths various projects last 20 years. idea launching service born actively discussed 2016. financial model action plan code development prepared time project left paper. visionary mastermind didn't abandon idea 2018 to 2020 team worked creating software deploying infrastructure. MVP ready reconvened agreed launch software commercial operation.
absolutely clear global merchants need advanced sophisticated tool manage payment processes. PSP ourselves perfectly understood pros cons service. developed platform provides maximum flexibility clients accommodates need grow fast without invest significant money development payment solution.
Listen intuition, follow trends, learn daily, talk interesting people. intersection activities big idea successful business venture. Take action!
Listen intuition, follow trends, learn daily, talk interesting people. intersection activities big idea successful business venture. Take action!
كيف أطلقت البzness؟
didn't particularly grandiose launch partly strict quarantine world. quietly notified closest network turned paid advertising began PR activities specialized websites social networks. today main channels attracting customers:
fairly old school website search engines knew well brought organic traffic. start year decided update presentable. didn't consider important nuances transitioning new website led significant decrease organic visitors. current priority restoring former traffic.
addition focused PR activities emphasize educational content. e commerce market many companies accustomed PSP don't realize different more effective way organize processes related receiving payments.
other hand many entrepreneurs want try fintech industry hesitant. one reasons stopping substantial upfront investment product development security certification. group write expert content principles sharing economy white label solutions work.
Comparative calculations financial models work well: A) use white label solution, B) develop product own. choice capital expenditures CAPEX operating expenses OPEX. every entrepreneur chooses suitable option simply remind existence more effective alternative conventional method organizing business.
كيف الوضع اليوم وكيف يبدو المستقبل؟
business self funded founders. goal break even end Q2 2022 after seek external investments rapidly scale up. long term goal next 5 to 7 years achieve capitalization 375+ million ريال.
today consistent growth client base reflected revenue growth. finishing first full operational year able set growth targets KPIs next few years. main KPIs currently tracking:
track indicators dynamically strive improvement regularly planning pertinent activities.
presently over 50 employees greater half technical team. labor market IT industry overheated conducted several planning sessions recruitment technical staff start 2021. result filled around 20 vacancies first half year. core team formed main verticals company. planning team building development activities next year.
Process wise hold several weekly meetings key activities: two technical meetings, two business meetings, one marketing meeting, one product development meeting. founders key members relevant teams try take part meetings.
Never get disheartened. Start ups always come highs lows. One day everything going great ecstatic. Then something goes wrong envisioning disaster. Need keep cool head do job.
Never get disheartened. Start ups always come highs lows. One day everything going great ecstatic. Then something goes wrong envisioning disaster. Need keep cool head do job.
Tech Fin company heart business technological product provides financial transaction processing. stability resilience processing center key clients. guarantee 99.9% uptime Service Level Agreement SLA. platform modern architecture microservices packaged containers. use services mainstream Docker, Kubernetes, ELK.
نصيحة لرواد الأعمال؟
advise already started projects never get disheartened. Start ups highs lows. one day great ecstatic. something wrong envisioning disaster. keep cool head do job. pick phone make calls. sit computer write code. results come. able look situation outside. Am I moving right way? shortest path? surrounded right people?
entrepreneurs haven't started business yet encourage listen intuition, follow trends, learn daily, talk interesting people. intersection activities big idea successful business venture. Take action!
كيف صممت و prototyped منصة البرمجيات؟
design development process summarized:
First main business requirements paper product owner.
Then software architect defined programming languages, frameworks, technologies necessary creation software.
DevOps engineer design providing recommendations infrastructure technology stack easily scalable maintainable rapid growth.
Security officer ensured requirements security data storage transmission comply Payment Card Industry Data Security Standard PCI DSS.
viability apparent spent last 15 years developing payment service providers PSP perfectly understood business worked inside daily problems need solved technical functions highest importance. understood features MVP must contain interest potential clients. decided improve rest functionality along way based frequent requests customers.
After MVP ready thoroughly tested time early customer integration. Finding early customers wasn't super tough process. found trusting relationships network. explain why.
processing center large scale software product numerous interdependencies security system complicated infrastructure. commercial launch platforms always associated certain bugs counted closest clients less meticulous possible glitches first stage system. Luckily first clients never faced serious problems.
منذ الإطلاق، ايش اشتغل لجذب والاحتفاظ بالعملاء؟
selling process follows. information potential customer sales funnel sales staff opens communication identify requests needs. product suits client demonstrate system inside select optimal configuration necessary perform tasks. often client specific requests requiring customization platform calling additional development.
cases jointly formulate business requirements foundation terms reference TOR transferred development department. help clients accomplish business objectives whilst continuously improving platform.
competitive advantages retain clients strong emphasis quality customer support. build personal relationship clients promptly respond requests. believe B2B sales any company time recommendations existing satisfied partners become main channel customer acquisition. clients receive more technical advice operation platform strive bring support higher level.
over 15 years experience processing business use knowledge assist clients achieving current business goals. Which payment methods relevant particular region? negotiate acquiring bank? documents needed pass compliance control? communicate local regulatory authorities? contact obtain license? work chargebacks effectively? fraction information share clients daily help successful business ventures.
ايش تعلمت مفيد من بدء البzness؟
initially decided many cases not worth reinventing wheel many problems successfully solved others before. instead wasting time development maintenance heavy functions use off the shelf solutions Software as a Service SaaS.
Development testing Symfony, Vue.js, TypeScript, git frameworks. High quality code SOLID design principles automated tests phpmd, phpcpd, phpcs, phpstan, eslint. quality assurance analysts Behat Selenium testing.
infrastructure diagram looks like this:
plan refining infrastructure. DevOps team moving according plan track progress weekly meetings. read technological infrastructure more detail here.
processing sensitive valuable banking information clients integral business. key aspect work maintaining PCI DSS compliance. Vulnerability scans approved scanning vendors every quarter. comprehensive audit annually checks certifies infrastructure software updates implemented last 12 months PCI DSS Level 1 requirements.
summarize infrastructure, product development, marketing, sales, HR, finance key activities keep feet today give confidence future.
ايش المنصات والأدوات اللي تستخدمها؟
technical processes controlled monitored Jira support internal external clients Jira Support Desk. move leads sales funnel Bitrix24 also serves data source mailing lists generating marketing effectiveness sales reports. Slack communicate team keep contact external clients email instant messengers.
ايش الكتب والبودكasts والموارد المؤثرة؟
continuously keep eye industry leading mass media Finextra TechCrunch. using SaaStr source insights go to market activities.
هل تبحث عن توظيف؟
ongoing process searching new employees. currently several open positions. full list available here.